About Us
Through BS Fitness Nutrition (M) Sdn Bhd, the brand operates within an integrated ecosystem spanning product development, manufacturing, quality assurance, commercialisation, ecommerce, distribution and community engagement.
This connected approach allows BS Nutrition to respond to market needs while maintaining greater consistency across product quality, brand experience and customer engagement.
Our
Vision
To become a leading Malaysian performance nutrition and wellness brand with a growing presence across regional and international markets.
Corporate
Philosophy
Building brands that inspire healthier lifestyles, empower communities, and create sustainable business growth.
Our
Mission
- To build impactful and sustainable health, fitness, and wellness brands.
- To drive long-term market growth through strategic commercialisation and innovation.
- To connect innovative products with consumers through effective branding and engagement.
- To expand Malaysian-made products into regional and international markets.
- To strengthen strategic distribution, retail, and digital commerce networks.
- To create a strong wellness ecosystem through community engagement and fitness-driven initiatives.
- To bridge manufacturing excellence with market demand through integrated business solutions.
Leadership
With a Vision
YM Raja Lokman Raja Ahmad
Founder & CEO, BS Fitness Nutrition (M) Sdn Bhd
Under the leadership of YM Raja Lokman Raja Ahmad, BS Fitness Nutrition has grown with a strong focus on brand development, market expansion, consumer engagement and long-term sustainability.
His vision is to bridge strong product innovation with effective commercialisation—building Malaysian-made nutrition brands that can grow locally and internationally.
Our Milestone
Over The Years
2018
The Journey Begins
BS Fitness Nutrition was established with a vision to provide quality performance nutrition for Malaysia’s growing fitness community.
2018-2019
First Product Range Launch
BS Nutrition introduced its Whey Protein and Mass Gainer ranges, marking an important step in expanding its sports nutrition portfolio.
2020
More Formats, More Choices
The Whey Protein and Mass Gainer ranges expanded into larger tub formats, giving customers more options to match their training and nutrition needs.
2020
E-Commerce Expansion
The launch of the BS Nutrition ecommerce platform made it easier for customers to discover and purchase products directly online.
2024
Introducing Performax
BS Nutrition launched Performax 100% Pure Whey, expanding its protein portfolio with a new performance-focused offering.
2024
Main Sponsor
Malaysia Paralympic Athletes Paris 2024 Paralympic Games
